He courts arrest to impress his crush Suthanthira Selvi (Samantha Akkineni) but tricks other people into believing that he was going to jail for greater good. He takes false credit for shooting a leopard. He is the kind who doesn’t think twice before taking credit for other people’s work, as long as he gets to be the center of attraction. Like all Ponram heroes, vanity is Seema Raja’s favorite kind of sin. He has a sidekick/personal assistant, of course, played by Soori. But, not the title or the feeling that his family still owns the village. The government now controls lands and other properties that belonged to his royal family. Seema Raja, is the titular king in waiting in Singampatti village, which was ruled by his family for generations before India passed the abolition of Zamindari bill.

He has again tried to exploit the already overused premise with Seema Raja. Ponram milked it further the second time in Rajini Murugan (2016). It worked wonders the first time in Varuthapadatha Valibar Sangam. There you have Ponram’s formula for creating box office hits. Just to make things a bit interesting, throw in a few equally egoistic opponents. And have them chase around the most beautiful girl in the town. The formula is simple: Lead the film with a self-centered hero, and pair him with a sidekick whose primary job is to indulge his master’s ego. Ponram discovered a winning formula when he made the blockbuster Varuthapadatha Valibar Sangam, his first collaboration with Siva, in 2013. It is his third consecutive film with actors Sivakarthikeyan and Soori. In a tweet, he wrote, “You can’t make many films, you can make one film and many copies of it!” His words of wisdom will ring true when you watch director Ponram’s latest film Seema Raja. Independent filmmaker Sanal Kumar Sasidharan had once made a very wise observation about the business of filmmaking.

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